The Mediating Effect of Social Anxiety on the Relationship Between Social Media Use and Body Dissatisfaction Among University Students

Body dissatisfaction has become increasingly common among women and young adults only worse in the digital age, where people have increased access to social media are constant competition comparisons with their “friends” on different platforms. While several studies looked at relationship between body dissatisfaction, there is an obvious dearth of empirical mediating role anxiety- a gap this study hoped address. Using cross-sectional research design, examined anxiety usage dissatisfaction. The sample consisted 432 students from Kampala International University Victoria Uganda. findings show significant positive prove that heavy users significantly more likely suffer In similar vein, anxiety. This suggests frequently make use much higher chance suffering anxiety, inability or difficulty engage interactions, than rarely moderately media. Finally, mediates It indicates high levels as direct result usage. These imply although tend negative perception body, if these same can properly then might mitigate effects (in terms dissatisfaction).